From the League: Ticketco become National League ticketing partner
By Ray Simpson
New commercial deal
The National League is delighted to welcome TicketCo as its Official Ticketing
Partner.
This collaboration will introduce the TicketCo platform to all 72 clubs within the fifth
and sixth tiers of English football, giving them the opportunity access a cutting-edge
platform to help enhance fan experiences and boost club attendances.
Founded in Norway in 2012 and launched in the UK in 2017, TicketCo has assisted
over 4,500 organisers, facilitated more than 150,000 events, and processed sales of
over 35 million items through its platform, generating in excess of £425 million in
turnover.
Dominating the sports sector in Norway and strongly present also within football and
other sports in Ireland and Sweden, TicketCo is a leading ticketing partner for major
professional football clubs.
TicketCo’s platform is sports centric, prioritises user friendliness and offers a tailored
and exclusive service for National League member clubs.
David Kenny, Vice President of Sales UK/Ireland & Greenfield Sales at TicketCo, said:
"We are poised to deliver tangible benefits to the league and its clubs, ensuring
every participating club capitalises on this opportunity for growth.
“Through this new partnership, clubs will have the opportunity to take advantage of
an exclusive, competitive pricing structure for their ticketing services, with currently
eight out of 72 clubs in the Vanarama National League, Vanarama National League
South, and Vanarama National League North engaged in conversations with us
ahead of the 2024/25 season.
“There's capacity to welcome more clubs, and through our agreement with the
league, we guarantee priority onboarding for quick and efficient setup. Recognising
the critical nature of timely season ticket sales, we're committed to supporting the
clubs during this crunch time.”
In addition to leveraging a robust and tested ticketing platform, National League
clubs partnering with TicketCo will receive specialised support, including a dedicated
Customer Success agent from day one, to optimise ticketing and retail operations.
Mark Ives, General Manager of the National League, said: “The National League is
excited to embark on a two-year journey with TicketCo."
“We are looking forward to introducing TicketCo to our member clubs, so they can
see for themselves the tangible benefits they can receive from working with their
state-of-the-art system.
“At the National League, we pride ourselves on promoting partnerships with
companies who have the best interests of our clubs at heart, and we are confident
that we have here a mutually beneficial relationship that can be built over the
coming years.”
For more information on working with TicketCo, or partnership opportunities at the
National League, contact commercial@thenationalleague.org.uk.