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Darlington Football Club

Ray Simpson / 25th September 2019

Vanarama rebrands to Manarama

Vanarama rebrands to Manarama

Vinnie Jones supports Prostate Cancer



Vinnie Jones signs up to support life-saving partnership with Prostate Cancer UK which returns for a second season

  • For a second successive season, the top two tiers of non-league football have been given a rebrand by Vanarama in support of Prostate Cancer UK
  • The National League are charity partners of Prostate Cancer UK and sponsors Vanarama have signed up Britain’s favourite footy hard man Vinnie Jones to lead the fight against the most common cancer in men
  • Drive to save lives: Vanarama and Prostate Cancer UK want to raise money to beat a disease that kills one man every 45 minutes in the UK
  • Six-week name change sees Vinnie urge ‘proper football clubs’ and ‘proper supporters’ to raise ‘proper money’

The Vanarama National League has once again changed its name in the opening half of the season - all for a great cause – Prostate Cancer UK. For a second successive season, the fifth and sixth tiers of the English game, including clubs like Notts County, Barnet and Wrexham, will be known as the MANarama National League until 9th November.

The League’s sponsors, van leasing company Vanarama, long-time supporters of Prostate Cancer UK, have again agreed to use their sponsorship in support of the leading men’s health charity. Last year, in an award-winning industry first, the National League rebranded mid-season with the ground-breaking MANarama campaign raising over £150,000 to help stop prostate cancer being a killer and earning a host of industry awards. From September to November this year, the forward-thinking firm will reprise their striking MANarama branding and will be working with all National League clubs to help them smash last year’s total.

To monitor fundraising progress, Vanarama has set up an alternative MANarama League table, which will track each National League club’s fundraising over the course of the campaign. In the drive to save lives, clubs raising cash for the cause will be in with a chance to win a brand-new minibus for the next three seasons. Hollywood hardman Jones, a former Wealdstone midfielder, has been signed up by Vanarama Chief Executive Andy Alderson to support the campaign this year.

Speaking about the campaign, Vinnie says:

“I am beyond proud to back this MANarama campaign. It combines two things which are so important to me; grassroots football and fighting cancer. I started playing football in non-league so I know that these clubs are at the heart of local communities. I don’t need to explain why the fight against cancer is so important for me.

“Non-league football is proper football and I’d urge all non-league clubs and all the proper supporters out there to raise some proper money for this brilliant cause.”

Jones was at Vanarama’s head office in Hemel Hempstead on Tuesday afternoon with Prostate Cancer UK ambassador Kevin Webber and Errol McKellar, two men affected by the disease, who will play a key role in the campaign in another industry first in October.

The former FA Cup winner was visibly touched after hearing former mechanic Errol’s story and waved off ultra-marathon hero Webber as he set off on an epic walk to the live-on-BT Sports MANarama opener between Dover Athletic and FC Halifax Town on Saturday evening (5.20pm).

Webber will be a familiar face to BT Sports viewers after delivering the match ball on the final day of the MANarama campaign in October 2018, at Halifax, so in a fitting narrative will help kick off this season’s campaign.

Vanarama Chief Executive Andy Alderson, says:

“The National League is the backbone of English football and we’re delighted to once again re-name it the MANarama League in support of our long-term partners Prostate Cancer UK. For many years we’ve stood side by side in the fight against prostate cancer and want the football world to come together and raise more money than we ever have before to help beat a disease killing one man every 45 minutes in the UK.”

National League Chief Executive Michael Tattersall, comments:

“We were extremely pleased with the reaction to our temporary – and historic - rebranding to the MANarama National League during the 2018/19 campaign. It was fantastic to see so much money and awareness raised to aid the fight against prostate cancer.

“We are proud this will be taking place over a 45-day period for a second season.

“Prostate Cancer UK are our official charity partners and we couldn’t think of a charity that better reflects our football values.

“This deadly disease has no boundaries, so it’s been incredibly inspiring to see Kevin Webber raise so much awareness. He’s a remarkable man doing remarkable things and we will continue to stand alongside him, and everyone affected by prostate cancer.”

Prostate Cancer UK Chief Executive Angela Culhane, adds:

“Last year’s brilliant MANarama campaign really caught the imagination and we’re delighted to strengthen our long-standing relationship with Vanarama ahead of another exciting few months.

“The fight against prostate cancer, a disease that kills one man every 45 minutes, is a purpose worth uniting for, and this fits in perfectly with our ‘Men, we are with you’ mantra;  Vanarama, The National League and the Non-League community getting together to do something amazing in our quest.

“Money raised will help us fund more ground-breaking research and find the tools needed for a screening programme, in order to catch more prostate cancers early and save more lives.”

One man dies every 45 minutes from prostate cancer meaning a staggering 1440 men will die from the disease during the MANarama campaign, highlighting just how important it is that more people are made aware of the most common cancer in men.

The campaign will also encompass Non-League Day on 12 October, an annual date on the football calendar, backed by Premier League and Championship clubs which this year celebrates a tenth anniversary. The day is always scheduled to coincide with an international break and provides a platform for clubs to promote the importance of non-league football.

For more information about the MANarama campaign, fundraising activity taking place through your local non-league club and prostate cancer information, visit the Vanarama (@Vanarama) and Prostate Cancer UK (@ProstateUK) Twitter feeds and the #GiveandGo hashtag. There are also three ways people can donate to the campaign using their mobile phones:

Text MAN £3, MAN £5 or MAN £10 to 70004 and help stop prostate cancer from being a killer.

Texts cost £3, £5 or £10 plus network charge. Prostate Cancer UK receives 100% of your donation. Obtain bill payers permission.

Customer care 0800 082 1616. Charity No 1005541



About Vanarama

Vanarama is part of the Autorama Group, an award-winning commercial and personal vehicle leasing company established by CEO Andy Alderson in 2004 with a team of just three people – the company now employs over 230 at its Hemel Hempstead main office.

The company provides industry-leading customer service and has found investing in that service, and the staff that provide it, to be a successful formula for success.

The company has also been confirmed as a Sunday Times 100 Best Small Companies To Work For in the UK in 2016, 2017 and 2018, with Andy Alderson being named Best Leader at the 2017 awards ceremony.

Vanarama is also is a member of the Institute of Customer Service and was awarded a Service Mark with distinction in 2017.

About Prostate Cancer UK


  • Prostate Cancer UK has a simple ambition – to stop men dying from prostate cancer. We’re investing millions to find better treatments and tests that could save thousands of lives.
  • We work with the NHS to make sure men get access to breakthrough tests and treatments.
  • We spread the word about who is at risk of prostate cancer, especially to those at higher risk.
  • We support people dealing with prostate cancer and provide health information.
  • Visit org now to help beat this disease.




Key statistics (UK)


  • Prostate cancer is the most commonly diagnosed cancer in men, and it’s estimated that by 2030, prostate cancer will be the most commonly diagnosed cancer overall.
  • One in eight men will be diagnosed with prostate cancer in their lifetime. This raises to one in four for black men.
  • More than 11,500 men die from prostate cancer in the UK each year – that's one man every 45 minutes.



  • Men need to know if they are at higher risk of prostate cancer and, if so, consider talking to their GP. Prostate cancer often has no symptoms so you shouldn’t wait to see changes before you act.
  • Prostate cancer mainly affects men over 50 and your risk increases with age. But the risk is higher for black men and men with a family history of prostate cancer so they may want to speak to their GP from age 45.

Prostate Cancer UK’s Specialist Nurse service


  • Anyone with concerns about prostate cancer may contact Prostate Cancer UK's Specialist Nurses in confidence on 0800 074 8383, or online via the Live Chat instant messaging service: prostatecanceruk.org.

The Specialist Nurse phone service is free to landlines and open from 9am to 6pm Monday to Friday, and 10am to 8pm on Wednesdays.