From the League: New broadcast deal with DAZN agreed
By Ray Simpson
Seven year deal signed
As many of you will be aware, the TNT Sports partnership expired at the end of the 2023/24 season. As part of that schedule the League entered a negotiation of our broadcast rights with a number of broadcast partners, including TNT Sports, to seek a scaled and ambitious partnership moving forwards.
Due to the success of our streaming platform NLTV over the past 18 months, it enabled us to consider not only our traditional Broadcast rights but how best to maximise our reach with Broadcast and Streaming both in the UK and globally. We thank you all for your involvement within the streaming that has enabled us to maximise our exposure.
To that end, we are delighted to inform you that commencing 1st August 2024, the Board has agreed to progress with a 7-year partnership with DAZN that will include both Broadcast rights and streaming across the DAZN platform in the UK and globally for the benefit of all 72 clubs.
DAZN is the world’s leading sports entertainment platform, which owns and operates an over-the-top (OTT) product based on premium sports rights, world-leading tech, and multi-platform distribution. It was founded in 2007 (originally as Perform Group and from 2015 as DAZN).
With over 20 million paid subscribers globally, DAZN is the world’s leading sports broadcaster with premium sports rights across more than 200 territories including domestic ubiquity in, Italy, Spain, Germany, Austria, Switzerland, Brazil, Japan, France, Portugal, Belgium, and Taiwan, as well as significant domestic presence in the UK, US and Canada. DAZN owns the exclusive domestic rights, to the top-tier football in Germany, Spain, Italy, Japan and France, and will now be using their industry-leading tech and expertise to grow the National League in the UK and internationally.
The development will see National League matches available across most connected devices. DAZN can be accessed on Samsung, LG, Sony and Panasonic Smart TVs and on games consoles, including Playstation and Xbox as well as SKY devices, Virgin Media, https://www.virginmedia.com/broadband/broadband-and-tv Apple.tv, Amazon Firestick, and more.
This is an exciting partnership which we look forward to working closely with DAZN to develop for the full benefit of our Clubs and supporters.