Following recent feedback, the Club would like to stress to all fans that the official Twitter (@Official_Darlo) and Facebook accounts, will remain unaltered and will continue to provide supporters with only the usual football news, match updates and all the football information it has provided in the past, which we know is very popular with supporters.

For the business side of the football club however, one of the keys to success is knowing your audience. Social media makes this possible and easier to accomplish than ever before. With platforms like Facebook, Twitter and LinkedIn, we can quickly gain the knowledge to help us cater campaigns and product offers to our target audience. This will provide us with a better base on which to build stronger business links and continue to enhance the DFC brand.

In order for your Club to operate its commercial activities and consequently grow in a viable and sustainable manner, it has to make the most of the benefits having a dedicated business social media account will bring. This will help the Club enormously by expanding the reach of our brand within the business community and maintain relationships with key stakeholders.

Social media will help us target potential business partners more effectively, find new customers and expand our presence in Darlington and the surrounding areas. It will also allow the Club to receive instant feedback, improve market intelligence and get ahead of our competitors.

Since the Club’s new website was launched in March this year, we have seen an unprecedented increase in DFC’s website traffic and search ranking. We intend to maximize this trend across the local business community by sharing content easier and faster through the new @DFCCorporate business account, at much reduced costs!

The club’s new business social media account will be jointly managed on behalf of DFC by Harvey & Hugo Ltd, who have vast experience and knowledge in this field.

Thank you for your continued support, patience and understanding at this very busy and exciting period in the Club’s development, as we endeavour to do our very best to grow your football club in a professional, sustainable and viable manner.