Darlington FC announce sponsorship deal with Nice Network

Darlington Football Club is pleased to announce a ‘Back of the Shirt’ sponsorship deal with Nice Network Ltd.

The deal, which is for two and a half years and subject to FA approval, will see the Nice Network name on the back of Quakers’ home and away shirts for all the teams, placed between the number and the collar.

Darlington FC commercial director Craig Morley said; “I first came across Nice Network in a previous role, and always stayed in touch with them.

“We had a brief conversation about advertising within the Blackwell Meadows stadium which then led to a full sit-down meeting and the realisation that a partnership was there to be had.

“With Nice Network rebranding in the last six months, it is the perfect fit for the ‘Back of the Shirt’ sponsorship to gain national coverage for a north-east based firm.”

Nice Network, who were previously known as CCS Talking Business, are a unified communications company based in Sunderland and sold the first mobile phone in the north east in 1986. Their sales director Geoff Burn said; “Working with Darlington FC ticked all the boxes and felt just right. We have known Craig for several years and have always got on well with him.

“We do a lot of youth sponsorship, and being given the opportunity to sponsor the back of the youth teams’ shirts as well as the first team’s, was ideal.

“We have also been working with Puma for 20 years, and so with Darlington FC involved as well, there are plenty of possible synergies.

“We are really looking forward to expanding our business and working with Darlington FC.”

(Pictured are Craig Morley, commercial director of Darlington FC, and Geoff Burn of Nice Network)